This year’s postcards use trail-blazing 360-degree drone technology to take viewers on a striking journey across the globe, showcasing the Eurovision nations - and their musicians - in a way that’s never been seen before.
The postcards use an innovative 360-degree camera to “fly and flip” seamlessly between locations. Each short film is also book-ended with the “tiny planet” technique, which transforms a super-wide 360-degree shot into a small world which the camera can fly into and out of. These techniques offer a brand-new way to visualise the connections between people and places.
Each postcard features three international locations: one in Ukraine, another in UK and the final one in the artist’s home nation. All three locations are carefully chosen to reflect a single connecting theme – for example beaches, rooftops, or opera houses.
The opening section of every postcard features Ukraine, in recognition of the winners of last year’s Eurovision. These sections aim to remind the audience of Ukraine’s broad landscape – taking in the rugged peaks of the Carpathian mountains, the historic streets of Lviv and the urban modernity of Kyiv.